Guides
Seller photo specs: complete guide for Amazon, Etsy, eBay, and Shopify
Marketplace sellers lose sales when photos miss size, aspect ratio, or background rules. Amazon wants a tall zoom-ready square on white. Etsy buyers expect lifestyle crops that still look sharp in search. eBay and Shopify each punish soft thumbnails and heavy files. This hub maps the platform job to a Toolsy preset and the deep scenario guide. It does not re-teach every Seller Central rule. Start with Amazon product photo, Etsy listing photo, eBay product photo, or Shopify product photo. Free accounts share 5 marketplace photos per day across those presets. Pro removes that pool cap. Specs change; verify on the live platform before you publish a full catalog.
Who this seller photo hub is for
This index fits Amazon, Etsy, eBay, and Shopify sellers who already shoot products and need consistent exports. Agencies resizing client catalogs also land here after a rejected upload or a slow storefront.
If you only need one platform, open that scenario post and skip the rest. If your week also covers QR packaging stickers, use QR codes for small business: complete guide. For EXIF GPS on lifestyle shots of kids or home interiors, jump to the privacy section below and Remove EXIF GPS before sharing photos.
Decision tree: which marketplace job comes first
Name the channel and the image slot before you resize. "Make it look good" is not a size target.
When you sell on two channels, export from the strictest main-image rules first (often Amazon white square), then crop variants for Etsy lifestyle slots.
Amazon and Etsy listing photo specs
Amazon and Etsy drive most seller search traffic for image size. Treat Amazon as the zoom and white-background lane. Treat Etsy as aspect-ratio and lifestyle framing.
Main-image policy on Amazon often rejects props, badges, and colored backgrounds on photo one. Etsy buyers tolerate lifestyle scenes earlier in the gallery. Do not ship the same export to both without a crop pass.
Amazon main image and zoom
Amazon product image size requirements covers common 2000×2000 targets, white padding, and zoom thresholds. Use Amazon product photo for a quick padded JPG, then confirm the live Seller Central style guide. Soft files under zoom minimums still upload; they just look weak on mobile.
Etsy aspect ratios
Etsy listing photo size and aspect ratio maps search tiles and listing carousels. Etsy listing photo helps hit a consistent crop so your shop grid does not jump between tall and wide frames.
eBay and Shopify product images
eBay rewards clear galleries and punishes tiny phone dumps. Shopify rewards sharp PDPs and punishes multi-megabyte heroes that stall mobile LCP.
Resize for the slot you actually use: gallery thumb, zoom, or theme hero. Do not upload a 12 MB phone HEIC straight from camera roll.
eBay seller galleries
eBay photo size for sellers walks recommended dimensions and common rejection patterns. Pair with eBay product photo when you need a repeatable export for lots.
Shopify speed and PDP weight
Shopify product image size without slow pages ties pixel size to theme performance. Use Shopify product photo, then Compress image when the theme still loads slowly on a mid-range phone.
Compress, formats, and iPhone HEIC
Format choice is separate from marketplace padding. JPG usually wins for photos. PNG wins for sharp UI screenshots and graphics with text. HEIC is what iPhones shoot; Windows seller laptops often need JPG first.
Compress before email and chat
Buyers and wholesale partners still ask for photos by email. Compress images before email and TinyJPG vs browser image compress cover quality tradeoffs. Toolsy image tools upload briefly for processing and do not keep the file after the response.
PNG, JPG, and HEIC paths
PNG vs JPG for screenshots stops sellers from JPG-crushing text overlays. HEIC vs JPG for iPhone photos on Windows covers the handoff when a photographer shoots on iPhone and the catalog manager works on Windows. If the handoff is a shared Drive folder, convert first per HEIC photos in Google Drive.
EXIF, privacy, and shared quotas
Lifestyle shots taken at home can embed GPS. Strip metadata before you post a kids’ room or a warehouse address on a public listing. Use Strip EXIF and read Remove EXIF GPS before sharing photos.
Marketplace presets share a free pool of 5 photos per day. Other image converters use their own free daily quotas. Pro removes the marketplace pool cap. See Privacy and document safety: complete guide when product photos sit next to ID scans or invoices in the same folder.
Related jobs sellers hit next
After images ship, sellers often need packing PDFs, QR for inserts, or Markdown for AI listing drafts. Keep PDF tools online: complete guide and Markdown for AI: complete guide nearby. Do not force marketplace presets to solve those jobs.
Limits and when not to trust a resize preset
Toolsy marketplace tools match common target sizes. Platforms change Help Center numbers without warning. Always open Seller Central, Etsy Help, eBay photo guidelines, or your Shopify theme docs before a 500-SKU batch.
Presets do not invent missing lighting or remove required props policy violations. Fix the shoot, then resize. Daily free limits exist so the shared GPU and CPU pool stays available; upgrade when your catalog volume exceeds the pool.
Frequently asked questions
What size should Amazon product images be?
Common main-image practice targets a square near 2000×2000 pixels on white with the product filling most of the frame. Zoom often needs a long edge at or above published minimums (commonly 1000 px+, with higher recommended). Confirm live Help text, then use Amazon product photo. Details: Amazon product image size requirements.
Do Etsy and Amazon share the same photo rules?
No. Amazon main images are strict about white backgrounds and props on photo one. Etsy search tiles care more about consistent aspect and lifestyle storytelling. Export separately when you sell on both. Start with the Amazon and Etsy guides linked above.
How many free marketplace photos do I get on Toolsy?
Free plans share 5 marketplace photos per day across Amazon, Etsy, eBay, and Shopify presets. Pro removes that daily pool cap. Other image tools (compress, format convert) use separate free quotas. Check the tool page before a bulk night.
Should I upload PNG or JPG for product photos?
Use JPG for most product photos. Use PNG when you need sharp edges or transparency for graphics. See PNG vs JPG for screenshots. Marketplace presets usually deliver JPG suited to photo listings.
How do I stop Shopify product images from slowing the site?
Resize to what the theme displays, then compress. Huge camera originals waste bandwidth on mobile PDPs. Follow Shopify product image size without slow pages and run Compress image when Lighthouse still flags LCP.
Does Toolsy keep my seller photos after resize?
Images upload briefly for server processing. Toolsy does not keep the file after you get the response. Read What happens to files after processing? for retention language and the Privacy Policy for legal detail.
Should I remove EXIF before uploading listing photos?
Yes when the photo could reveal a home GPS point or sensitive location. Studio pack shots on white are lower risk but still often contain camera serial and timestamps. Use Strip EXIF and Remove EXIF GPS before sharing photos.
My iPhone shots are HEIC. What should Windows sellers do?
Convert to JPG before most marketplace uploads and Windows editors. Follow HEIC vs JPG for iPhone photos on Windows, then apply the marketplace preset for the channel. Keep the HEIC master offline if you still need a lossless archival copy.
Is TinyJPG better than a browser compress tool?
Both can shrink JPEGs. Browser tools win when you already live in one toolkit and care about retention transparency. TinyJPG wins on habit for some teams. Compare in TinyJPG vs browser image compress.
Will a resize tool make Amazon accept my main image?
No tool can guarantee acceptance. Size and white padding help zoom and framing. Policy violations (badges, props, wrong background) still fail review. Fix creative issues in the shoot, then resize, then verify in Seller Central.
For channel-specific checklists, keep Amazon product image size requirements and Etsy listing photo size and aspect ratio beside this hub. For Instagram and Marketplace crops, see Instagram product photo dimensions and Facebook Marketplace photo tips. For catalogs on Pinterest, LinkedIn, or Google Business, see Pinterest pin size, LinkedIn banner and post image specs, and Google Business Profile photo specs.
Fit an Amazon product photo
Upload a photo and download a common 2000×2000 white-padded JPG. Free plan shares 5 marketplace photos per day.
